ISEIGUR proudly announces Malaysian singer Shila Amzah as the new Brand Ambassador, presenting a shared vision of “Freedom in Style.”
On November 18, 2025, ISEIGUR officially welcomed Shila Amzah as the face of the brand. United by a belief in effortless renewal and diverse self-expression, the partnership highlights ISEIGUR’s innovative Bag Exchange Program, offering modern women a more flexible and sustainable approach to accessible luxury.
Shila shared, “ISEIGUR impressed me not only with its design and quality, but with its exchange model—allowing me to refresh my style anytime without repeatedly purchasing new items. One choice, multiple freedoms. It’s exactly what women today are looking for.”
With the “Buy One, Exchange Anytime” service, ISEIGUR members can seamlessly switch between different styles for every occasion, reducing waste while keeping their look continually fresh. This reflects a lifestyle rooted in simplicity, confidence, and constant renewal.
Every ISEIGUR piece is crafted using premium genuine leather and handmade by a global team of designers. With new arrivals launching every week, the brand delivers ongoing inspiration and elevated craftsmanship. The collaboration with Shila further strengthens ISEIGUR’s commitment to fashion, quality, and innovation.
ISEIGUR is also building a warm, engaging member community through styling events, early-access previews, customization services, and more—allowing women to explore and express their unique style with confidence.
This partnership marks an exciting milestone for the brand. Together with Shila, ISEIGUR will continue to promote the concept of effortless renewal, expand the impact of the Bag Exchange Program, and empower more women to enjoy true freedom in style.
Starting today, the Shila · Signature Style Collection is live on the ISEIGUR official website, with the exchange portal fully open.
Discover the collection and experience “One Choice, Infinite Styles.”
